For B2B companies selling to local businesses with $20,000+ LTV
Get 15-30+ Qualified Sales CallsEvery Single Month.
Booked With Owners and MDs of Local Businesses, at a 70%+ Show Rate and a 30% Close Rate.
Watch how it works6 min
Booked With Owners and MDs of Local Businesses, at a 70%+ Show Rate and a 30% Close Rate.
Trusted by Partners
We've sent 20M+ cold emails over the last 5 years. We know what works.
Proof
We know what works at every level. And we can make it work for you.
Results
Different industries. Different timelines. Same system.
Timote, founder of YWS. One campaign, run for 90 days.
Service businessJustin, outbound capital raise for a film.
MediaCame to us already running his own cold email at about 30 leads a week. We audited it and fixed the constraint.
B2B servicesWebsite design agency, from a standing start.
AgencyThis one took until month three. Nothing worked, we kept testing, then we cracked it. We're showing you this one on purpose.
Home servicesCustomers
The Gap
Not because you ran them badly. Because of how they're built. Here's the honest breakdown, including where ours would fail.
Not cost on its own. What you pay for one real conversation with a buyer. A channel can be cheap and useless, or expensive and still the best deal on the table.
Is what you're building yours, or are you renting it? If a competitor with the same budget can copy your channel by opening an account, you don't have an advantage. You have a subscription.
Can you turn a knob and get more? Can you tell me what you'll get before you spend? You've got a number to hit and a date to hit it by.
Social · Ads · SEO
You put something out and wait for the buyer to raise their hand.
Cold email · Cold calling · Direct mail · Trade shows
You go and find the buyer and start it yourself.
Out of every contractor, clinic or restaurant in your market that could buy from you, how many are actively looking this week? A sliver. Demand capture only ever reaches that sliver, and that's the ceiling of the entire channel. Capture channels also don't answer to your calendar. You can't decide Q3 needs to be 40% bigger and make SEO comply. You can decide that with outbound.
Nothing builds trust faster, and content leads show up already sold. But your pipeline is a direct function of your output. Post more, get more. Stop for three weeks and it goes quiet three weeks later. Without a team producing at volume, the channel is capped by one person's capacity, and that person is usually you.
Fast, and they genuinely scale. But local owners aren't scrolling to shop your category. A contractor isn't on Facebook researching B2B vendors, he's running jobs. You're renting attention from someone who isn't in buying mode. And the cost curve runs the wrong way. Creative fatigues so you film constantly, and the platform gets more expensive as more people bid in.
One of the best long-term plays there is, because it compounds. Rank for the right term and you get free qualified traffic for years. The constraint is time. Months of production before it moves, against sites that have been at it for a decade. Nine to eighteen months is normal.
This deserves real respect. Nothing beats a live human conversation and it's the fastest route to a booked meeting that exists. But the constraint is human. One rep, one conversation at a time. Every increment of volume costs a salary plus hiring, training and replacing. Underneath that is a data problem: you need owners' mobiles, not the front desk.
Right channel, wrong labour model. Email is the one place a local owner is guaranteed to look. He owns his inbox, he checks it, no algorithm decides whether he sees you. But when it’s manual, the time doesn’t go into selling, it goes into finding people. One person by hand touches a few hundred prospects a month. And at real volume off your main domain you land in spam.
The closest competitor to what we do, and the one I respect most. A room full of owners actively spending money on their business. They flew there, they paid for a ticket. Two constraints, neither about how well you work the floor. The booth runs $5,000 to $10,000 before travel, so call it $15,000 for a proper presence. And the calendar is finite. Four shows at $15,000 is $60,000 for four bursts of pipeline, on dates the industry picked for you.
So what did you actually pay for at that trade show?
You'd say the booth and the conversations. Fair enough. But the real value in that hall isn't the twelve badge scans you got over three days. It's that somebody else assembled and validated a list of businesses that spend money to grow, and published it in advance.
Most companies work their twelve scans and let the other nine hundred names sit there.
That list is one you can work 365 days a year, for less than the booth cost. Same buyers. Same intent signal. No travel. Nobody dictating your dates.
Trade shows are just the easiest one to picture. We do the same thing with licensing and permit records, industry associations, local directories and review platforms. Anywhere your buyers register themselves as a real, active business.
Our Methodology
Four channels, one list, in a specific order. Cold email, then cold calling, then cold LinkedIn and handwritten direct mail.
The cheapest and fastest way to find out what your market actually responds to. Nothing gets layered on until we know which message works. There's no sense putting money into a handwritten letter carrying copy we're not sure about.
Same angle that's already getting replies. Now the phone amplifies something we know lands.
For the accounts worth real money. By that point we're putting proven copy in front of them rather than a guess.
Physical mail, real signature, sitting in a stack of nothing but bills. He opens it. He remembers it.
He's already seen your name. It isn't cold anymore.
Confirms you're a real person at a real company, not a bot.
That isn't a cold call. That's a call to someone who has seen your name four times and knows what you do.
That's why this compounds instead of just adding up. Email gives you volume calling can't. Calling gives you immediacy email can't. Direct mail gets past the inbox entirely for accounts worth real money. And LinkedIn makes you a person instead of a domain name.
Same tool, same export, same list as everyone else. Here's what that actually looks like landing in an owner's inbox.
To copy that, a competitor has to rebuild the data infrastructure and then run it long enough to learn what we already know. That's the moat.
What Actually Happens
Two to three weeks. No mystery, no black box. This is the whole thing, in the order it happens.
Tell us the number you want to hit and the date you want to hit it by. We work backwards from it. How many closed deals that is, how many calls that takes at your close rate, how many replies that takes, how many contacts that takes. By the end of it we both know exactly what these campaigns have to do to be worth your money.
Then we pick the offer angles we'll test first and agree what a win looks like for each one.
You see the whole thing before you pay us a dollar. And if the math doesn't come out in your favour, I'll be the one to say so.
Nobody sells a database with every business in your market in it. So we build one. Licensing and permit records, industry associations, local directories, review platforms, trade show exhibitor lists, company registrars. Anywhere your buyers have registered themselves as a real, active business that spends money.
Then we go and find the owner. His actual name, his direct email, his mobile, plus the signals that tell us he's worth contacting this month rather than next year. Hiring. Opened a second location. Just pulled a permit. New licence.
The businesses that don't turn up in any single database are usually the ones nobody else is emailing. Those are the ones you want.
Most local owners run their business off Gmail, Yahoo or Outlook. Landing in those inboxes is a completely different problem to hitting a corporate domain, and most cold email setups were never built for it. Ours was.
We put you on separate sending domains, so you can send thousands a day and never touch the reputation of the domain your invoices go out from. They need about two weeks to warm up and nothing goes out while they do.
That wait isn't us being slow. It's the difference between the inbox and the spam folder for the next year.
Every company arrives with a different set of unknowns. Some have a great offer and no idea whether the market wants it cold. Some know exactly who to talk to and have never found the words. We're straight with you about which one you are, then we test in blocks, with enough volume in each block to actually tell us something instead of leaving us guessing.
Day 15, the first emails go out. What gets replies gets more volume. What doesn’t tells us what to try next. We keep going until we hit message-market fit, the one combination of offer, message and target that books meetings for your team over and over.
We source, train and manage a setter whose only job is to answer replies within five minutes and get that person onto your calendar. Five minutes is the whole trick. An owner who replied between two jobs is gone twenty minutes later.
They also pre-qualify, so what lands on your calendar is a real prospect and not just anyone who hit reply. Positive leads come with a phone number attached so your team can dial straight away. If you haven't got someone to make those calls, we do it.
Cold leads are strangers. They raised their hand in twenty seconds and went straight back to running their business. By the time your call comes round they can barely remember agreeing to it. That’s a process gap, not a lead quality problem.
So we build the whole thing. A page they land on after booking that pre-educates them, a confirmation sequence, and four to five emails before the call that answer the objections in advance. Very similar to the page you'll land on after you book with us, actually.
Teams we install this for average a 70%+ show rate, some north of 85%, at around a 30% close rate.
Cost per contact, cost per reply, cost per booked call, cost per customer. Show rate and close rate broken out by segment. Live dashboard, not a monthly PDF.
That isn't for show. Those numbers are what tell us where to push next month, which segment to double down on, which angle to kill. And every lead lands in your CRM with whatever fields you want on it.
Once the campaigns are producing meetings consistently, we build you a model on your real numbers. Then I'll tell you exactly what scaling looks like. How many more emails we send, how many more calls that gets you, what it costs, and which bottleneck we have to unblock first.
That's what predictable actually means. Not a promise, a model you can put next to your other channels and compare.
And after twelve months, if you'd rather own this in-house, we'll help you. We find the people, we interview them, and we train them on the exact system we built for you. I'd rather help you own it than lose you for wanting to.
Who This Is For
Something your customers find real value in.
So we've got glowing proof to point at.
We bring qualified prospects. Someone has to convert them.
Most clients crush it out of the gate. But sometimes we don't hit a home run until month two or three. I'd rather tell you that now than sell you a fantasy.
And if I genuinely don't think we can get results for your business, I won't take you on. If I take you on and the results are lacklustre, I've wasted your time and mine.
Price
Cost is driven by volume. More contacts a month means more data, more sending infrastructure and more setter time to work the replies. So we price to the number of meetings you actually want, not to a tier chart. On the $6,000 package you can expect a minimum of 15 qualified calls a month.
On the call we build a model with your numbers. Your average deal size, your close rate, the volume we'd run. It shows exactly what ROI this channel generates at each price point, so you see the number before you decide anything. And if the model doesn't work in your favour, I'll be the one to say so.
$15,000 all in for three days of pipeline, on a date somebody else picked.
More than this fully loaded, and a quarter to ramp.
Runs 365 days a year with a forecast attached.
15 to 30 qualified calls a month with local business owners who want what you sell. Book a strategy call and we'll build the model with your numbers on the call, whether or not you work with us.
No hard sell. If I don't think we can win for you, you'll hear it from me on the call. Either way you walk away with the strategy. That part's yours regardless.
FAQ
Price, guarantees, timelines, in-house vs. agency, and what to do if you've tried cold email before.
The Receipts
Client names blurred, numbers untouched. Click any of them to see it full size.
